Tag: research

In Why buy the cow if the milk is free? at #WeTheData, UnboundID asks and answers:

What would make data sharing acceptable to consumers?

1. Being asked what you’d be willing to share
2. Being given meaningful value for the use of the data
3. A guarantee that the data will be kept secure
4. The ability to update data, or revoke access to it
5. Knowledge of who the data will be shared with

I speak for only one consumer. What would make data sharing acceptable to this consumer?

1. Having a client-side record of every outbound data transfer in queryable form
2. Having packet-level access to network traffic in/out of my devices
3. The ability to mark individual table/view columns as
4. 1. private, meaning not in circulation,
   2. shareable with the general public as nonproprietary data, or
   3. shareable as proprietary (monetizable) data with a list of named data partners.

The milk metaphor is apropos. The key to monetizing your projects is being willing to milk them.