They need to be disassembled, in the assembly language sense. The root of the problem is commercializing the Internet in the first place. I don’t know what if anything can be done at this stage. Maybe create a whole new internet from scratch, and hopefully leapfrog some key mistakes that went into the development of the one we have. Being an ancom, I deeply distrust both business and government. I think the Internet had some promise as a positive technological development back when much of it was concentrated in academia, but of course I don’t very much trust academia, either. I do think the replacement for the Internet should be explicitly monetization-hostile by design.
For now, rear guard defensive action to preserve (or if necessary, restore) what’s still good about the Internet such as the fact that it runs on a nonproprietary stack of protocols, while creating and promoting nonproprietary (necessarily, noncommercial) and decentralized alternatives to the “platforms.” Also, reverse-engineering at least a modicum of interoperability into the damn platforms by licit means or otherwise.
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